Digital Marketing, Social Media

Quick tips for creating videos on TikTok

Andres Contreras
February 13, 2023

TikTok is definitely one of the most booming social networks today. Being a network of audiovisual content, especially videos, it is an excellent, very complete and entertaining tool for sharing quality content of any kind.

Its interface is quite intuitive and easy to use making content creation a seemingly simple process. Anyone can do it, but not everything that is created is well received by the public.

Therefore, some aspects should be taken into account when creating content for TikTok, so that your videos have a favorable impact. These tips will help you when creating your videos.

#1- Define what you want to show: You need to define what you want to generate in viewers: Humor, interest, fear, awareness, etc. By doing this, it will be much easier for you to create content guided towards the emotion you want to evoke.

#2- Look at trends and compare views and likes: You can poll the type of content you want to share and look at the views and likes of each post. This way you will know what to do (or what not to do) so that your posts get the reception you expect.

#3- Put your stamp on the trends: Try to create a stamp that identifies you and your content. Gestures, questions, dances, anything can work.

#4- Trust your instinct: Many times we think that what is of interest or funny for us, is not for other people. You'd be surprised how many people share your tastes or your way of thinking, so take a chance! if you like it, other people will too.

#5- Take advantage of the resources: TikTok has a large bank of effects that you can use to make your videos more eye-catching and entertaining. Likewise, using effects is a great way to stimulate creativity. If you are short of inspiration, go to the effects bank, you are sure to find something that will give you ideas for your video.

You must keep in mind that going viral is not something that happens overnight. Perseverance is key to achieve a good reach and that your content reaches more and more people. By putting into practice the tips you have just read, you will be able to start creating better videos. Remember, everything is a process, you must be constant, practice makes perfect!